As part of the retailer’s “Holiday House Party” marketing, Foot Locker staged 24-hour long holiday celebrations worldwide over the weekend at select Foot Locker shops, including Asia, Paris, New York, and Los Angeles. The 24-hour party featured live DJ music, talent appearances, gift-wrapping stations, gift card giveaways, and more for customers to enjoy while conducting their holiday shopping.

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Foot Locker’s 125th Street shop in Harlem had an exclusive meet and greet with Harlem native and rapper Dave East.

Rapper BIA, who participated in Foot Locker’s Christmas ad and was once a Foot Locker Striper shop assistant, hosted a private meet and greet with fans at Foot Locker’s Hollywood store in Los Angeles to celebrate the holidays.


The renowned Combs twins, Jessie and D’Lila, attended Foot Locker’s LA store celebration ahead of their 16th birthday gala.

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Foot Locker celebrated its ongoing global holiday celebrations with a 24-hour-long holiday celebration in various cities across the globe this weekend. In NYC, rapper Dave East hosted a meet and greet at Foot Locker’s 125th Street store in Harlem, NY, while in LA, rapper BIA – who starred in Foot Locker’s holiday campaign – hosted a meet and greet at the Hollywood Foot Locker store. The stores featured holiday festivities like gift wrapping stations, shoe customization bar, hot chocolate, cookies, live DJ, and more.