Kanye’s Taylor Swift VMA incident is one of hip-hop’s most talked about and infamous moments. The incident caught the attention of former President Barack Obama, who called Ye a “jackass” for getting on stage and saying BeyoncĂ© should have won. The backlash Kanye got from the incident was overwhelming, causing Ye to go into isolation for over a year while he crafted what he called his “apology” album, My Beautiful Dark Twisted Fantasy. While most people look back and laugh and even agree with Ye, it looked like Ye’s career might’ve never recovered at the time. According to Consequence, Ye even thought his career was over after the incident.
In an interview with HipHopDX, Consequence shared some insight into Kanye’s mindset after the incident and thought that his actions cost him his career after “Power” failed to garner the same attention as other singles like “Gold Digger,” “Can’t Tell Me Nothing,” and “Stronger.”
âTo be 100 percent honest, âPowerâ is âPowerâ now, but that was the first record off that cycle, and âPowerâ was kinda the first time it didnât go all the way,â Cons said. âIt didnât do what âGold Diggerâ did, it didnât do what âCanât Tell Me Nothingâ did, and it didnât do what âStrongerâ did.
âSo it was kinda like, âWhat we gonna do?â We ainât got no out-the-gates smash. We got a single and they playing it, but it wasnât that one. Thatâs how G.O.O.D. Fridays come about.â
He added that this situation made Kanye change his rollout strategy and ended up creating G.O.O.D. Fridays, where he would release a new song every Friday until MBDTF released.
âIt doesnât eradicate the Taylor Swift incident. Itâs not big enough to K.O. that. Brands ainât gonna forget that, touring ainât gonna forget that, so forth and so on. So which put Kanye in a corner, and he came out flying with G.O.O.D. Fridays.”