Finesse involves the unique ability to maneuver seamlessly around people or objects in a smooth manner. It’s the refinement of performance, execution, and artisanship. Breakout singer/songwriter Justin Love and music producer The ATG personify finesse on their new single “No Friends.” The harmonious new track can be described as a smooth, mid-tempo R&B/Pop jam. Both Justin Love and The ATG deliver true craftsmanship, whereby careful thought has been put into each line, melody, and beat pattern.
“No Friends” has a melodic vibe with a catchy chorus. It discusses how fame and fortune can reveal the true nature of people around you and expose fake friends. “You know a song is a hit if it makes an impact in the crib, the car and in the club. If it translates well in those three environments, then it’s a hit. That is called the ’3 C’ rule,” states award winning songwriter Benny Blanco. And “No Friends” has all of the ingredients for a potential hit song. The lush piano arrangement along with the base line and beat pattern by The ATG serve as a perfect backdrop for Justin Love to deliver rhythmic vocals.
Justin Love is a singer, songwriter and producer from Cliffside Park, NJ, whose work has been praised by the likes of notable musicians & producers such as, Nicki Minaj, Alicia Keys, Jermaine Dupri and more. Co-writer of the 2016 smash hit “Focus” by H.E.R, Justin has earned himself a Grammy nomination. Acclaimed music producer The ATG is the flagship producer of Kyyba Music. The ATG’s notable production credits include “Entourage” with Indian Classical vocalist Leslee Lewis and Omar Gooding,” “Strong Enough” from Swifty McVay of D12, and “Paranoid” with rapper Sa-Roc. Other Key credits are “OverDue” by Grammy nominated rapper Earlly Mac from The ATG’s “Detroit Cinematic” album and the “Demon Time” album with rap star Lil Reese.