Lil Durk, the Platinum recording artist, has recently made a major move into the tech space through the world of fashion with his co-founded phygital sneaker collection, NXTG3NZ. The collection, which stands for Next Generation Z with the 3 representing Web3, is a unique project bringing together the worlds of physical and digital experiences.
With a passion for fashion and sneakers, Lil Durk has been seen with Amiri on the runway and has now taken his love for fashion to a new level with NXTG3NZ. The team behind the collection consists of elite creatives and music and sports executives. They are working hard to ensure that the sneakers are not only fashionable but of the highest quality.
The only way to receive the physical sneaker is to purchase the NFT, making it an exclusive experience for sneaker collectors and fans alike, as well as a leading project in the Phygital space.
Lil Durk’s move into the tech space through NXTG3NZ shows that he is stepping into his entrepreneurial self and has major interests from venture funds and major brands already.
The project is gaining momentum and attention globally from sneaker enthusiasts.
Adam Weitsman, a prominent billionaire figure in the recycling industry and mentor to Lil Durk was gifted the first pair of physical sneakers.
Jessica T. Chin, CMO at Algorand Foundation, former WhatsApp and Nike marketing leader, “NXTG3NZ is built on Algorand to bring real value for Lil Durk’s fans. As the pioneers of scaling blockchain infrastructure, we are thrilled to partner with Lil Durk as a platform for change and creativity. Algorand continues to enable real world utility connecting both physical and digital worlds.”