This month, Red Bull officially debuted Red Bull 1520, a new YouTube channel dedicated to hip-hop programming from the world of Red Bull, featuring beats, bars and live performances from rap’s next movement. Ensuring fans never miss a beat, Red Bull 1520 will showcase exclusive content from Red Bull’s various music events across the U.S. as well as original series featuring content you won’t find anywhere else.
Informed by the artists and movements born from the last 50 years of hip-hop but focused on the future of the genre, Red Bull 1520 pays homage to the culture through talent-driven and engaging programming, starting with the debut of two new monthly hip-hop music series: Red Bull Spiral and Red Bull Rap IQ.
Based on the popular Japanese format, Red Bull Rasen, Red Bull Spiral invites 3-4 MCs to Red Bull’s LA recording studio to collaborate on a one-of-a-kind cypher. Filmed in one continuous take, Red Bull Spiral challenges even the most seasoned artists to stay cool under pressure and deliver perfect bars as the camera spins through the studio, capturing every movement. Watch LA crew Coast Contra kick off the series with their debut episode here, and look out for upcoming drops featuring KenThe Man, Kalan.FrFr, Baby Tate, LaRussell, Buddy, Nana, and more.
“We definitely had to take our time and approach this like a show,” says Coast Contra’s Ras Austin. “It’s a challenge but we wanted to make it as fun of an experience for the viewers as we could. When Taj gets in a certain pocket and everybody starts a rotation in sync with his flow. Super dope moment!”