PUMA Hoops and LaMelo Ball present the LaFrancé Collection, a collaborative endeavor with Ball’s official lifestyle brand specializing in designer streetwear and sportswear. The PUMA x LaFrancé collection elevates on-court and off-court fashion with a luxurious twist, infusing a dramatic and romantic aesthetic.
Inspired by traditional French floral motifs, the inaugural PUMA x LaFrancé collection showcases fleur-de-lis graphics merged with fluorescent slime and alien claw marks. This assortment comprises apparel and two footwear styles featuring the limited MB.03 LaFrancé, LaMelo Ball’s third signature sneaker with PUMA.
The limited-edition collection embodies Ball’s unique abilities both on and off the court, reflecting designs influenced by his otherworldly attributes. The MB.03 LaFrancé boasts a journeyed appearance, adorned with claw marks and acid bath effects. Additionally, the collection introduces the RS-XL LaFrancé for a lifestyle touch, along with graphic tees, hoodies, shorts, and jogger pants.
“I am excited to bring my two worlds together, PUMA and LaFrancé,” said Ball. “This will be a Rare exclusive collection to my fans. With the idea that you’re 1 of 1 forever. These pieces are perfect for on and off the court style.”
Scheduled to launch on September 14th, 2023, the PUMA x LaFrancé collection will retail between $40 and $125. It will be accessible through PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, LaFrancé.com, and Foot Locker, Kids Foot Locker. This collaboration signifies a fusion of elite athleticism and cutting-edge style, echoing LaMelo Ball’s distinctive persona.
You can view the collection below.