E-40, the renowned hip-hop artist and entrepreneur, has introduced a new addition to his flourishing wine and spirits empire with “Piñascato,” a Piña Colada-flavored wine.


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This innovative blend combines the tropical flavors of pineapple and toasted coconut with the classic character of Moscato. Piñascato joins E-40’s diverse portfolio, which already includes over 15 still and sparkling wine offerings under his “Earl Stevens Selections” line, as well as tequila (E. Cuarenta Tequila), cognac (Tycoon Cognac), bourbon (Kuiper Belt Bourbon), gin (Kuiper Belt Gin), pre-mixed cocktails (Sluricane), and golden lager beer (E. Cuarenta Cerveza). E-40 is known for his unique approach to wine, having unveiled three additional flavors in 2022 – Blueberry, Strawberry, and Orangesicle.

Beyond his success in the wine and spirits industry, E-40 also boasts a well-regarded food brand, “Goon With The Spoon,” featuring burritos, sausages, and ice cream. In December 2023, he expanded this line to include a soul food range and introduced a mouthwatering Chicken & Waffles ice cream flavor as its debut product.

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Pinascato with Coconut and Pineapple

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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