Hip-hop legend and mogul Sean “Diddy” Combs is set to receive the prestigious Global Icon Award and deliver a performance at the 2023 “VMAs.” The event will be broadcast live from New Jersey’s Prudential Center on Tuesday, September 12th at 8 PM ET/PT.
Diddy’s remarkable career and lasting influence, spanning over three decades with two #1 albums on the Billboard 200 and five #1 singles on the Billboard Hot 100, have earned him the Global Icon Award. This appearance marks his highly anticipated return to the iconic MTV stage since 2005.
In addition to this honor, Diddy is nominated for four other awards this year for his work on “Creepin” (Remix) and “Gotta Move On,” including two for “Best Collaboration,” as well as “Best Rap” and “Best R&B.”
The Global Icon Award, originally from MTV’s Europe Music Awards (EMAs), recognizes artists or bands with unparalleled careers and global influence. Diddy also hosted the MTV Europe Music Award in 2002.
Diddy’s history with the “VMAs” includes memorable moments dating back to his debut performance of “Mo Money Mo Problems” in 1997 and hosting the event in 2005. He has won Moon Person awards for “Best R&B Video” (1997) and “Viewer’s Choice” (1998) during his first year as a nominee.
Salute to Diddy for showing the Bad Boy Records artists love. Cam’ron revealed last week Ma$e was getting his publishing, but he isn’t the only artist. All Bad Boy artists did.
According to TMZ, Diddy turned down a nine-figure deal so he could give the publishing to Ma$e, Faith Evans, The Lox, 112, The Notorious B.I.G.’s estate, and more. Diddy is also giving publishing to the writers.
Diddy was reportedly approached by people who wanted to buy the publishing rights, instead opting to empower artists in the hope the music business would follow him as an example.
On Thursday (Aug. 30), Dipset general and ‘It Is What It Is” host Cam’Ron tipped off the move with his It Is What It Is co-host and longtime friend Ma$e.
Cam wrote, “My n***a murder had to sit this one out. He just got his publishing back from Puff. Just finished the paper work for that yesterday. Congrats @rsvpmase while he getting his music back in order, I’m dumping my hard drive pause. The lost files vol 1. Sept 8.”
After Ma$e claimed that his former boss and Bad Boy founder Diddy gave him a modest $20K for his publishing, the “Harlem World” slang spitter said he offered Diddy $2 million for his publishing back in 2020, but Mr. Combs refused his offer.