Last night, 2K pulled out all the stops to commemorate the 25th anniversary of the NBA 2K series. The celebration took center stage in the heart of Times Square, where they hosted an epic showdown featuring a unique blend of athletes and artists.

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Swae Lee, A Boogie wit da Hoodie, Cade Cunningham, Frances Tiafoe, and Ronnie 2K came together for the first-ever NBA 2K24 game on the big screen. The event brought a living room setup to the streets of Times Square, with the participants going head-to-head in NBA 2K24. Their intense gaming session was showcased on an impressive 18,000 sq ft billboard, providing a larger-than-life gaming experience for spectators and fans passing through the iconic New York location.

As the 25th anniversary of the beloved NBA 2K series, this event marked a significant milestone for gamers and fans alike. It showcased the game’s enduring popularity and brought together a diverse group of personalities to celebrate its enduring legacy.