Champion Athleticwear, an iconic brand with a legacy dating back to 1919, has unveiled its latest global brand campaign, “Champion What Moves You.” This campaign represents Champion’s commitment to providing a platform for individuals to pursue their true purpose.
The heart of the campaign revolves around showcasing real Creators from various corners of the world who have harnessed their creative talents to make a lasting impact on their communities and the world at large. These “Creators with Purpose” blur the lines between personal passion and meaningful contribution.
The campaign spotlights six remarkable Creators from the United States, United Kingdom, China, Japan, LATAM, and Australia. Each of them has harnessed their unique skills to champion causes that align with their values and transcend personal gain.
Among the featured Creators is Kevin “SignKid” Walker from the United Kingdom, a sign-song rapper dedicated to bridging the gap between the hearing and non-hearing worlds through music. In the United States, Joshua Marin, a shoe cobbler known as the owner of “Fix Your Kicks,” is redefining cobbling and sustainability through his craft.
From China, SoulHan uses music to preserve Cantonese language and culture. In Japan, Ryota Daimon, a painter and skater, champions mental health through art. In LATAM, Las Diablillas, an all-female softball team from a Mayan town in Mexico, breaks barriers and empowers women through sports. Finally, Aretha Brown, a street artist and activist from Australia, uses art to advocate for the marginalized.
These Creators embody Champion’s values of Creativity, Collaboration, Crafting with Purpose, and the Courage to act with intent. The campaign celebrates their dedication to meaningful causes, reinforcing the idea that true champions go beyond winning.