Roc Nation and Lexus have announced e a remarkable addition to “The Book Of HOV,” an immersive exhibit at Brooklyn Public Library’s Central Location. Visitors can now admire the iconic 1993 Lexus GS 300, which played a pivotal role in JAY-Z‘s legendary career.
The 1993 Lexus GS 300 debuted in JAY-Z’s 1996 music video for “Dead Presidents.” This sleek automobile also found its place in JAY-Z’s lyrics in tracks like “Can I Live” and the chart-topping hit “Empire State Of Mind.” Located adjacent to the Central Library on Eastern Parkway, this Lexus marks the first of many artifacts to be featured in “The Book Of HOV.”
Since its opening on July 14th, the exhibit has attracted over 255,000 visitors, nearly quadrupling attendance figures compared to the same period in 2022. Moreover, the limited edition JAY-Z library cards have driven over 21,000 new account registrations.
“We’re excited to partner with Lexus to bring JAY-Z’s iconic “Off-White Lexus” to The Book of HOV. The new installation adds another element of JAY-Z’s career to the exhibit that visitors can enjoy, states Desiree Perez, CEO Roc Nation. “The response to The Book Of HOV has been overwhelming, so we’re excited to extend the exhibit to December to ensure new and returning attendees can have enough opportunities to fully immerse themselves into the experience.”
“The Book Of HOV” is a tribute to JAY-Z’s global influence as a musician, entrepreneur, philanthropist, and cultural disruptor, including JAY-Z’s 1993 Lexus GS 300 from the iconic “Dead Presidents” video further cements Lexus’ position in hip-hop culture.
“In further celebration of the 50th anniversary of hip hop, we are thrilled to partner with Roc Nation in this special tribute to JAY-Z’s musical legacy,” says Mia Phillips, Senior Manager, Lexus Advertising & Media. “The vehicle display is recognition of the mutual respect and admiration between Lexus and JAY-Z, whose brilliance and contributions to culture extend far beyond hip-hop.”
As one of hip-hop’s most frequently referenced car manufacturers, Lexus symbolizes the lifestyle that defined an era. Visitors can view the 1993 Lexus GS 300 at “The Book Of HOV” exhibit, which continues through December.