Last Friday, music mogul Diddy seized the airwaves on Apple Music 1 for an unforgettable three-hour takeover in celebration of his latest LP, The Love Album: Off The Grid.
During the live broadcast, Diddy delved into the early days of Bad Boy Entertainment, reminiscing about signing the legendary Notorious B.I.G. He also revealed exciting upcoming touring plans and discussed his collaborations with an impressive roster of artists, including Mary J. Blige, The Weeknd, Coco Jones, Jasmine Sullivan, Ty Dolla $ign, and many more.
“The Love Album: Off The Grid” holds a deeply personal significance for Diddy, as he shared how the album emerged from a period of personal adversity and darkness, which included the loss of his ex, Kim Porter. This project marks a powerful comeback, reflecting his journey toward healing and renewed creativity.
“I’m going to be honest with you, right before the pandemic, after I had lost Kim, I locked myself in the room for a year as I’m changing, Justin can tell you, I barely spoke to my kids, barely spoke to anybody,” Diddy said. “So it gets rough. The not giving up. I mean, I think that you do give up, then you have to un-give up and you have to pull through. And it’s a process. When you think about the music industry, this is not a strange story.
“Only 1% of people in the music industry survive with all their marbles and aren’t depressed and actually are able to make it through their storm. So I just pray every day and give thanks that I’m able to have today. Every day I wake up, I got a second chance at life. So I just want to vibrate higher. If I walk in the room, I want you to feel good. If I touch you, I want you everything to be good. I want us to elevate, I want inspire you, I want to motivate, I want us win.”
You can hear the full story and more from Diddy here.