In an era where the furniture industry finds itself at a crossroads, navigating the timeless appeal of traditional showrooms against the backdrop of an increasingly digital world, the future of luxury furniture shopping has never been more fascinating. Traditional brick-and-mortar stores have always offered that tactile, immersive experience that online shopping can’t quite replicate, but they come at a hefty cost. 

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Yet, amid this evolving landscape, a select few visionary brands are finding innovative ways to seamlessly blend the best of both worlds, offering consumers a touch of luxury and elegance that transcends the boundaries of screens and enters the realm of tangible allure.

Rove Concepts is threading this needle. With a passion for design and a commitment to excellence, founder and CEO Art Lee has created a brand that celebrates the beauty of furniture, both physically and virtually.


About a month ago, on September 18th, Rove Concepts unveiled its latest masterpiece in Los Angeles – the grand Melrose Showroom. But this wasn’t just any showroom opening; it was a celebration, a fusion of luxury, design, and celebrity charm. As the clock struck the hour, the doors of the Melrose Showroom swung open, welcoming an array of attendees into a world where furniture meets fashion.

The star of the show, quite literally, was the stunning Maria Sharapova, gracing the event with her presence. Maria’s affiliation with Rove Concepts added a layer of glamor and sophistication that complemented the furniture. The Maria Collection, now showcased at the Melrose Showroom, represents a fusion of Rove’s commitment to excellence and innovation, much like its collaboration with the tennis superstar herself. The pieces aren’t just functional; they are an art form, an embodiment of timeless elegance. 

The showroom space itself, a three-story masterpiece, with a rooftop patio overlooking the city, provides the perfect canvas to showcase these works of art.

The event was a significant milestone for Art Lee, founder and CEO of Rove Concepts. “It feels great to be back on Melrose with a bigger and better showroom space,” he remarked. “The event was a great way for us to officially open our doors back to this beautiful neighborhood. Also, to co-celebrate our 2nd anniversary of the Maria Collection with Maria added even more reasons to celebrate!”

Rove Concepts has proven to be a game-changer in the industry due to its ability to adapt to the evolving luxury furniture landscape. While it started as a digital-first brand, it recognized the importance of the physical experience. The Melrose Showroom joins an impressive roster of showrooms in Santa Fe Springs, Miami, Vancouver, and Toronto. The expansion continues, with plans for showrooms in San Diego and New York City shortly.

Rove Concepts invites anyone in need of furniture to not only visit their new physical space at 8070 Melrose Avenue but to dive into their meticulously curated collections online, where innovation and excellence await.

In a world where furniture is more than just a piece to sit on, Rove Concepts is leading the way, blending sophistication, sustainability, and a touch of star power into the very fabric of luxury living. 

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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