In a star-studded celebration marking its 40th anniversary, G-SHOCK, the renowned watch brand synonymous with durability and cutting-edge technology, took center stage with a remarkable press conference and an electrifying concert featuring international superstar J Balvin. The event, held on Thursday, November 9th, not only celebrated the brand’s rich history but also highlighted its unwavering commitment to innovation, fashion, and global culture.

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The festivities began in New York City with a press conference that brought together media representatives, influencers, and industry figures to pay homage to G-SHOCK’s four decades of pushing the boundaries of watch design and technology. The event featured a lineup of speakers, including the moderator Louie Vito, “Father of G-SHOCK” Kikuo Ibe, and G-SHOCK’s leadership team, among others. Mr. Ibe delivered a keynote address reflecting on the brand’s origins and its relentless pursuit of toughness and innovation.

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During the press conference, G-SHOCK unveiled Dream Project #2, a luxurious, AI-designed timepiece set to be auctioned off at PHILLIPS on December 9th and 10th. This new model pays homage to G-SHOCK’s heritage, featuring a bold design that incorporates the latest advancements in watchmaking technology. The unveiling showcased G-SHOCK’s dedication to staying at the forefront of innovation.

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The celebration continued with an electrifying concert featuring global music sensation J Balvin, whose energetic performances and innovative style perfectly complemented the G-SHOCK brand. The audience, which included G-SHOCK enthusiasts and notable personalities such as Ja Rule, Jojo Simmons, Alexandra Richards, Luis and Cemi Guzman, and Valentina Ferrer, was treated to a thrilling visual experience as J Balvin performed some of his greatest hits.

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The 40th-anniversary celebration not only marked a milestone for G-SHOCK but also showcased the brand’s dedication to pushing boundaries, embracing innovation, and staying connected with its global community. As J Balvin expressed his enthusiasm for the brand and its celebration, the night became a testament to G-SHOCK’s enduring influence in the worlds of fashion and technology.

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G-SHOCK’s commitment to toughness and innovation over the last four decades has solidified its place as an industry leader. The 40th-anniversary celebration marked the beginning of a new chapter for G-SHOCK as it continues to shape the future of timekeeping, setting the stage for what promises to be an exciting and innovative journey ahead.

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