Hip-hop icon Snoop Dogg is set to add his west coast flair to NBC’s universal coverage of the 2024 Paris Olympics this summer. The legendary rapper will be featured in prime-time programming on both the NBC broadcast network and the Peacock streaming platform.


Visit streaming.thesource.com for more information

While Snoop Dogg may not be the most conventional choice for Olympic coverage, NBC is venturing into new territory to bring fresh and engaging content to its prime-time hours. This move follows the rapper’s previous stint as a commentator during the 2020 Tokyo Olympics alongside comedian Kevin Hart, and it seems that his unique take on the events resonated with audiences.

According to an NBC executive, Snoop Dogg’s previous Olympic commentary garnered “tens of millions of views,” showcasing the rapper’s ability to bring entertainment and a fresh perspective to the traditional sports coverage format.

Advertisement

As the Paris Olympics approach, fans can anticipate Snoop Dogg’s witty commentary and infectious energy to spice up the broadcast, making the games even more enjoyable for a diverse audience. NBC’s decision to bring back Snoop Dogg suggests a willingness to experiment with unconventional but popular figures to enhance the viewing experience for fans of all backgrounds.

Thoughts?