As Travis Scott continues his trailblazing journey through 2024, he drops the official music video for “I KNOW ?,” a standout track from his latest album, UTOPIA.

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Co-directed by Travis Scott and the acclaimed Dave Meyers, known for their previous collaborations on hits like “SICKO MODE” and “STOP TRYING TO BE GOD,” the video features supermodel Emily Ratajkowski in her first music video appearance in a decade, alongside Anok Yai and Travis himself. Since its release, “I KNOW ?” has amassed over 440 million streams, solidifying its status as a fan favorite and adding another visual spectacle to Travis Scott’s impressive repertoire.

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Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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