Jermaine Dupri is making moves- and taking his talents with him. This week, So So Def Recordings, Inc. has inked a multi-year deal with Create Music Group. The newly minted partnership will bring the legendary label and all its recordings, publishing, as well as its historic So So Def Recordings back catalog to Create Music Group. In addition, the new collaboration will launch new music and new artists under the direction of Dupri, who will also serve as the new Creative Director for Create Music Group.


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Furthermore, Dupri will transition from CEO of So So Def Recordings to Chairman & Founder, and has appointed Bryan Patrick Franklin as the new CEO and Joe Romulus Esq as Head of Legal Business Affairs.  As Creative Director, Dupri’s plans include focusing on expanding the company’s impact on the cross-section between music and culture. Regarding the new deal, the GRAMMY® Award-winning producer and hall of fame songwriter commented, “I have been looking for a home for the entire So So Def brand so I can continue to do what I started.”

“Jermaine has been one of the most successful and impactful forces in music for the last three decades,” said Jonathan Strauss, Founder and CEO of Create Music Group. “We are honored that he and his team have decided to partner with us for both his catalog and future output.”

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Fans are the ones who will benefit the most from this new partnership as they plan to roll out tons of new music, while introducing new talent for the world to embrace, ushering in a “new day” at So So Def Recordings.

Established in 2015, Create Music Group is a data-driven media and technology company focused on empowering artists and creators. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, its industry-leading platforms enable rights holders, distributors, artists and brands to identify and secure monetization opportunities and build new audiences, specifically on emerging social media platforms such as TikTok.