Renowned rappers Snoop Dogg and Master P are tied in a legal battle against Post Foods and Walmart over alleged sabotage of their cereal brand, Broadus Foods. The lawsuit, spearheaded by attorney Ben Crump, aims to address what the duo perceives as “deceptive practices” orchestrated by Post Foods and obstruction from Walmart in distributing their cereal products.


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The legal dispute stems from the launch of Snoop Dogg and Master P’s cereal brand, featuring iconic names like Snoop Cereal and Momma Snoop, which hit store shelves last summer. With tantalizing flavors such as Cinnamon Toasteez, Fruity Hoopz with Marshmallows, and Frosted Drizzlers, the cereal line aimed to disrupt the industry and carve a niche for itself.

However, their entrepreneurial journey faced obstacles even before the legal showdown with Post Foods and Walmart. In a setback the previous year, the duo encountered a trademark infringement claim from Kellogg, the parent company of the renowned Froot Loops cereal, over their intended brand name “Snoop Loopz.” Despite their efforts, they were compelled to discontinue the product, highlighting the challenges faced by emerging brands in navigating the complexities of trademark disputes.

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Snoop Dogg, whose real name is Calvin Broadus, expressed frustration over the hurdles encountered in an Instagram post last year. Asserting their right to use the name “Snoop Loopz” on their cereal boxes, he emphasized the broader mission of promoting diversity, economic empowerment, and generational wealth in the entrepreneurial landscape.

The legal battle against Post Foods and Walmart represents a pivotal moment for Snoop Dogg and Master P as they seek justice for what they perceive as unjust business practices hindering their brand’s growth. With Attorney Ben Crump at the helm, the lawsuit aims to hold Post Foods accountable for alleged deceptive trade practices and Walmart for purportedly obstructing the distribution of their cereal products, thereby seeking damages for the harm caused to their business interests.

Snoop Dogg and Master P’s determination to fight for their brand serves as a testament to their commitment to fostering change and creating opportunities for future generations of entrepreneurs.

Thoughts?