REFORM Alliance, the leading criminal justice reform organization, proudly announces the appointment of Wallace “Wallo267” Peeples as its Chief Marketing Officer. Peeples, a former rapper and co-host of the Million Dollaz Worth of Game podcast, brings his unique perspective from serving 20 years in prison to drive REFORM’s marketing initiatives.


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“I am honored to be taking on this role at REFORM and for the opportunity to help uplift system-impacted communities with new resources and programs,” said Wallace Peeples. “My firsthand experience with the parole and probation system I believe is key to helping advance REFORM’s mission.” 

With his vast social media following and storytelling skills, Peeples aims to amplify the voices of those impacted by the criminal justice system. His appointment marks a strategic move for REFORM as it continues advocating for transformative laws and culture changes.

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As CMO, Peeples will oversee REFORM’s marketing strategy, social media presence, and creative campaigns. His firsthand experience with the system will inform his efforts to raise awareness and drive impact. The appointment coincides with REFORM’s 5th anniversary and its significant achievements in passing legislation and aiding hundreds of thousands of individuals.

“We’re so excited to have Wallo267 join REFORM as our new Chief Marketing Officer,” said REFORM CEO Robert Rooks. “Wallo267 is a son of Philadelphia, the city where REFORM Alliance was born. Through hard experience, he developed a life philosophy rooted in accountability, second chances, and never giving up. Today, he carries that message of hope to his millions of social media followers. He never forgets where he came from, and he’s used his vast reach and influence to shine a light on people the world too often ignores. I’m grateful that he’ll use his unique skills to bring REFORM’s work and mission to an even wider audience and to support our work of transforming probation and parole.” 

To celebrate the appointment, Peeples debuted as CMO at REFORM’s Super Bowl weekend activation, joined by celebrity supporters including Meek Mill, Michael Rubin, Robert Kraft, and others. The appointment underscores REFORM’s commitment to leveraging diverse perspectives to reform the justice system.

Peeples’ journey from incarceration to advocacy embodies REFORM’s ethos of empowering system-impacted individuals. His leadership promises to propel REFORM’s marketing efforts to new heights, ensuring that the stories of those affected by the system are heard nationwide.

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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