Today at the NBA All-Star Tech Summit in Indianapolis, NBA Commissioner Adam Silver and San Antonio Spurs No. 1 pick Victor Wembanyama unveiled NB-AI, a groundbreaking voice assistant trained by the NBA. Utilizing AI technology, NB-AI personalizes the live game viewing experience like never before.

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This innovative platform utilizes generative AI to transform live NBA games into entirely new experiences. Silver and Wembanyama showcased various features, including the ability for fans to watch games in the form of dramatic movies, offering a fresh perspective on basketball entertainment. NB-AI promises to revolutionize how fans engage with and experience NBA games, marking a significant step forward in sports entertainment technology.