Joe Freshgoods will bring a new collection to celebrate 20 years of Lollapalooza in Chicago.


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Hitting social media, JFG revealed a merch trailer to announce the partnership.

“Joe Freshgoods for @lollapalooza,” he wrote. “20 years of Lolla in Chicago. It’s about to be a very lit summer in the city.

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Lollapalooza returns to Chicago Aug. 1 -4, 2024. The festival will arrive on Tuesday, March 19.