Scott Keever is a renowned digital marketing expert who has established himself as an online reputation management mastermind. He has helped numerous artists improve their online presence and reduce negative press. Through his expertise, he has successfully developed and implemented strategies that have effectively helped his clients manage their online reputations.


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With the rise of social media and the internet, it has become increasingly challenging for artists to maintain their online reputation. Negative reviews, comments, and press can significantly impact an artist’s career. Scott Keever understands this challenge and has developed a unique approach to help artists overcome it. He works closely with his clients to understand their needs and develop customized strategies tailored to their specific requirements.

Scott Keever’s approach to online reputation management combines techniques, including search engine optimization, social media management, and content marketing. He has a proven track record of success, having helped numerous artists improve their online presence and build a positive reputation. Through his expertise, he has become a trusted advisor to many artists looking to manage their online reputation effectively.

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Understanding Online Reputation Management

Basics of Online Reputation Management

Online Reputation Management (ORM) is the process of monitoring and managing an individual or company’s online presence, including search engine results, social media, and other online platforms. The goal of ORM is to ensure that an individual or company’s online reputation is positive and accurate. Harmful content, such as bad reviews or negative press, can damage an individual or company’s reputation and impact its business.

ORM involves various tactics such as search engine optimization (SEO), content creation, and social media management. By optimizing search engine results and creating positive content, ORM can push down negative content and improve an individual or company’s online reputation.

Importance of a Positive Online Presence

In today’s digital age, having a positive online presence is crucial. Potential clients, customers, and employers often research an individual or company online before deciding. A negative online reputation can deter potential business opportunities and harm an individual or company’s success.

Scott Keever, an Online Reputation Management Mastermind, understands the importance of a positive online presence. He helps artists improve their online presence and push down negative press. Using various ORM tactics, Keever can help artists create a positive online reputation and increase their success.

Overall, Online Reputation Management is crucial to any modern business strategy. Individuals and companies can ensure a positive reputation and increase their success by monitoring and managing their online presence.

Meet Scott Keever

Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council. 

He is the founder of award-winning digital marketing agencies: Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing.

 Scott is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative, and advertising agencies.

Scott Keever has a proven track record of helping artists improve their online presence and push down negative press. He has worked with high-profile clients and small business owners, successfully improving their online reputation. Various publications, including MSN.com and Orlando Sentinel, have recognized his expertise in online reputation management.

Expertise and Specializations

Scott Keever’s expertise lies in search engine optimization (SEO) and online reputation management. He profoundly understands how search engines work and uses that knowledge to help his clients improve their online visibility. He specializes in pushing down negative search results and promoting positive content to the top of search engine results pages.

Scott Keever’s online reputation management strategies are tailored to each client’s needs. He uses a combination of SEO, content marketing, social media, and public relations to improve his clients’ online presence. Scott Keever also provides his clients with ongoing monitoring and maintenance to ensure their online reputation remains positive.

In conclusion, Scott Keever is an online reputation management mastermind who has helped many artists and businesses improve their online presence. Various publications have recognized his expertise in SEO and online reputation management, and his proven track record speaks for itself.

Strategies for Artists

Scott Keever is an online reputation management mastermind who has helped numerous artists improve their online presence and push down negative press. Here are some strategies that artists can use to improve their online reputation:

Personal Branding Techniques

Personal branding is essential to any artist’s online reputation management strategy. Artists should create a solid personal brand that reflects their unique style, values, and personality. They can achieve this by creating a consistent visual identity across all their online platforms, including their website, social media profiles, and email signatures.

Artists should also consider creating a personal brand statement that clearly communicates their mission, values, and goals. This statement should be concise, memorable, and authentic and should resonate with their target audience. This will help train Google for what it should display when someone Google’s the artist’s name. 

Content Creation and Management

Content creation and management are critical components of any online reputation management strategy. Creating highly relevant content to satisfy user intent for the artist’s name will help Google favor positive, more relevant content over negative press. 

Scott works with top-tier news outlets and publications to publish this highly relevant content on websites that are more powerful than the sites the negative content is displayed on. 

Tackling Negative Press

Negative press can be a nightmare for artists, but Scott Keever’s online reputation management strategies can help. He can help push down negative press and improve an artist’s online presence with his expertise. Here are two ways he does it:

Suppressing Negative Content

One way Scott Keever tackles negative press is by suppressing it. This involves pushing down harmful content in search engine results pages and promoting positive content to the top. This can be done through a variety of methods, including:

  • Creating and optimizing social media profiles
  • Building high-quality backlinks to positive content
  • Publishing positive content on high-authority websites

By suppressing negative content, Scott Keever can help artists manage their online reputations and ensure that potential fans and clients see the best possible version of them online.

Crisis Management Planning

Another way Scott Keever helps artists tackle negative press is through crisis management planning. This involves creating a plan of action in the event of negative press so that artists can respond quickly and effectively.

A crisis management plan might include:

  • Identifying potential crisis scenarios
  • Designating a crisis management team
  • Creating messaging and communication strategies
  • Monitoring social media and news outlets for mentions of the crisis

By having a plan in place, artists can minimize the damage caused by negative press and get back to focusing on their music, art, or other creative pursuits.

Overall, Scott Keever’s online reputation management strategies can help artists take control of their online presence and push down negative press. Whether through suppressing negative content or crisis management planning, he can help artists protect their reputation and ensure that potential fans and clients see the best possible version of them online.

Improving Online Presence

Scott Keever is an expert in Online Reputation Management and is known for helping artists improve their online presence. This section will discuss how Scott Keever recommends enhancing online presence.

Leveraging Social Media

Social media is an excellent tool for improving one’s online presence. Scott Keever suggests that artists should use social media platforms to their advantage by regularly posting content that resonates with their audience. Using relevant hashtags and engaging with followers by responding to comments and messages is also essential.

Scott Keever also recommends that artists create profiles on multiple social media platforms to reach a wider audience. Maintaining consistency across all platforms ensures the artist’s brand is easily recognizable.

Engaging with Fans and Followers

Engaging with fans and followers is crucial to improving online presence. Scott Keever suggests that artists should regularly interact with their audience by responding to comments and messages. It is also important to show appreciation to fans by acknowledging their support.

Scott Keever also recommends that artists collaborate with other artists and influencers in their industry. Collaborations can increase exposure and reach a wider audience.

In conclusion, Scott Keever is an Online Reputation Management Mastermind who helps artists improve their online presence by leveraging social media and engaging with fans and followers. By following these tips, artists can reduce negative press and maintain a positive online reputation.

Monitoring and Maintenance

Regular Online Audits

Conducting regular online audits is essential to maintaining a positive online reputation. This helps identify any harmful content and address it immediately. Scott Keever recommends thoroughly searching popular search engines, social media platforms, and other online directories to understand the current online presence comprehensively.

During the audit, it is crucial to identify any negative reviews, comments, or feedback that could damage the online reputation. Once identified, Scott Keever and his team work to address the issue by pushing down harmful content and promoting positive content.

Case Studies and Success Stories

Scott Keever has helped numerous artists and public figures improve their online reputation and push down negative press. Here are a few examples of his successful case studies:

Case Study 1: Musician X

Musician X struggled with negative press and reviews, affecting their online reputation. Scott Keever worked with them to identify the root cause of the negative media and develop a strategy to combat it. He created positive content around the musician, optimized their social media profiles, and utilized search engine optimization techniques to reduce harmful content. As a result, the musician’s online presence improved, and their career was back on track. The negative article that was once on the first page of Google is now on Page 3.

Case Study 2: Actor Y

Actor Y faced a similar problem as Musician X. Negative press and reviews affected their online reputation and career. Scott Keever worked with the actor to create positive content, optimize their social media profiles, and utilize search engine optimization techniques to push down the harmful content. As a result, the actor’s online presence improved, and they were able to secure more roles and projects. This actor had multiple negative articles on Page 1 of Google; now these harmful posts are all pushed down to Page 2 or below.

Case Study 3: Public Figure Z

Public Figure Z was facing a crisis due to negative press from a bad business deal affecting their reputation. Scott Keever worked with the client to create a crisis management plan, which included creating positive content, optimizing their social media profiles, and utilizing search engine optimization techniques to push down the harmful content. The plan was successful, and the client could regain their reputation and continue their work.

In conclusion, Scott Keever’s expertise in online reputation management has helped numerous artists and public figures improve their online presence and push down negative press. His strategies have been successful in improving his clients’ reputations and careers.

Future of Online Reputation Management

Online reputation management is becoming increasingly important as the digital world expands. Critical trends in the future of online reputation management might include:

  • Real-time solutions for monitoring online presence: Individuals or businesses will no longer have to wait for a quarterly or yearly report to gauge their online reputation. Instead, real-time solutions will allow immediate monitoring and response to negative press or comments.
  • Increased emphasis on social media management: Social media is a powerful tool for building and maintaining a positive online reputation. As such, online reputation management strategies will increasingly focus on social media management, including creating engaging content, responding to comments and messages, and building a strong following.
  • Greater integration of artificial intelligence and machine learning: Artificial intelligence and machine learning are already being used in online reputation management, but their role will likely expand. These technologies can help identify and respond to negative press and comments and predict potential reputation issues before they arise.

Scott Keever is a mastermind in online reputation management. He helps artists improve their online presence and reduce negative press. With his expertise and knowledge of the latest trends in online reputation management, Keever can help his clients stay ahead of the curve and maintain a positive online reputation. You can book a FREE Consultation directly with Scott if you need assistance with online reputation management.