In the world of wearable technology, innovation and personalization go hand in hand. The AURA Strap 2 transforms the Apple Watch into a powerhouse of health tracking capabilities, now with added color options to match every user’s style and preference.

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The journey of fitness and health monitoring takes a significant leap forward with the AURA Strap 2, which retails for $159 on their website. As explained by Stas Gorbunov, the Founder & CEO of AURA Devices, this is not merely an extension but a revolution for the Apple Watch. It introduces the capability to measure body composition directly from the wrist. Users can access crucial health data—ranging from fat and muscle mass to water levels—anytime, anywhere.

The decision to introduce new colors to the AURA Strap 2 lineup was inspired by the elemental beauty of nature—Coal Black, Navy Blue, Summer Gray, and Crimson Red. Each color represents a fundamental element—earth, water, air, and fire. The introduction of these new colors is not merely a stylistic choice but a strategic one, aimed at enhancing user engagement and broadening appeal. Gorbunov passionately believes in the power of color to transform the wearable experience, making it a more integral part of personal style and expression.


The AURA Strap 2, with its new colorful lineup, not only enhances the functionality of the Apple Watch by providing in-depth health metrics but also allows users to express their personal style through color choices.

“Our new colors complement Apple’s existing gold, blue, and red watch lineup, enabling users to create more cohesive setups,” says  Gorbunov. “What excites me personally is the opportunity for deeper customization. For instance, pairing a blue sensor with red loops creates a uniquely striking appearance.”

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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