Inside the NBA are in the beef streets. During the cut to commercials and returns to their in-studio segments, Kendrick Lamar’s “Euphoria” played in the background. The hosts noticed and offered a brief bit of commentary. You can see the moment below.

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King Kendrick is running it up on the streams. His new diss track targeting Drake, “Euphoria,” set a new mark for the largest streaming day for a Hip-Hop song in 2024 on Spotify.

According to Chart Data, the single had 9.206 million streams on its opening day. Additional stats are below.


Kendrick Lamar’s single is registering with fans, but it appears to get the support of rappers, too. Hitting Instagram, 50 declared the diss “real hip hop.”

“This is real hip hop shit go check it out, I would have posted it but it’s too long,” 50 wrote.

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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