Love Renaissance (LVRN), renowned for its innovative approach to music and culture, has announced a strategic investment in Jerk X Jollof, a prominent platform dedicated to celebrating Afro-Caribbean culture. This partnership marks a significant milestone in LVRN’s expansion into the Afro-Caribbean entertainment landscape.

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Founded in 2016, Jerk X Jollof has gained recognition for its immersive experiences, seamlessly blending music and cultural celebration. Following a successful collaboration at New York Fashion Week in 2022, LVRN identified the synergies between the two brands, leading to deeper exploration of partnership opportunities.

“Our investment in Jerk X Jollof reflects our commitment to empowering communities through music and culture,” stated Tunde Balogun, co-founder & CEO of LVRN. “We are thrilled to collaborate with Jerk X Jollof as they establish themselves as a cultural cornerstone for Afro-Caribbean entertainment.”


Since LVRN’s investment, Jerk X Jollof has attracted renowned DJs, celebrities, and tastemakers to its events, solidifying its position as a cultural powerhouse. Notable attendees have included music icons such as Davido, Ayra Starr, Brent Faiyaz, and Chris Brown.

“This partnership with LVRN aligns perfectly with our vision to expand Jerk X Jollof into a household name worldwide,” remarked Brendan Asante, founder of Jerk X Jollof. “Their commitment to cultural excellence resonates deeply with our goals, and we are excited to embark on this journey together.”

A highlight of this collaboration is the creation of the Jerk X Jollof Stage at Promiseland Australia, showcasing diverse talent and pushing cultural boundaries. Through this transformative partnership, LVRN and Jerk X Jollof aim to set new standards of excellence in Afro-Caribbean entertainment, emphasizing diversity, inclusivity, and authenticity.

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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