Boston Celtics Finals MVP Jaylen Brown is enlisting Boston’s help following Friday’s championship parade.

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The Celtics star wing shared on social media that he lost a ring during the festivities.

“Reward for whoever finds this ring lost it at the parade 🙃,” Brown wrote in an Instagram story.


Get this: The ring Brown lost had the logo for his personal brand, 7uice, in the center and appears to have diamonds. Brown didn’t share what the reward would be for finding the ring. But one would figure whoever finds it could get a decent payday as Brown is entering the first year of his supermax deal, which is worth nearly $300 million.

“Big reward for whoever find this ring lost it at the parade if you find it lmk please 🙃,” Brown wrote in another post to his Instagram story.

Screen Shot 2024 06 23 at 12.21.33 PM
Screen Shot 2024 06 23 at 12.21.33 PM

Just for clarification, the ring isn’t the Celtics’ championship ring. Team members will likely get those rings on the opening night of the 2024-25 season, as is tradition in the NBA.

On the brighter side, even though Brown lost a prized possession Friday, he picked up some more personal hardware earlier in the week. He received the Bill Russell Trophy for Finals MVP, being rewarded for his performance over the Celtics’ five-game series win over the Mavericks.

Brown was second on the team in scoring in the series, averaging 20.8 points per game. He also averaged 5.4 rebounds and five assists per game. Defensively, he had a team-high 1.6 steals per game and was the Celtics’ catalyst in slowing down Luka Doncic. The Mavericks star scored just 21 points on 9 of 22 shooting while committing five turnovers when Brown was the primary defender, per’s tracking data.

Besides losing his ring, Brown seemed to enjoy Friday’s parade. I mean he’s the MVP of the finals and just won a chip. Not to mention he quieted all the naysayers after he signed the most lucrative contract in NBA history. He hyped up fans from the duck boat he was on, wearing a shirt that read, “State Your Source.” At one point, he caught a basketball and spun it around his finger. He also paid tribute to his late friend and Dorchester native Terrence Clarke, holding up his jersey.

Brown continued to soak in celebrating the championship win on social media Saturday. He shared several images from the parade on Instagram, tagging Stephen A. Smith with the caption, “State your source.” He also reposted several posts from the NBA Finals and the Celtics’ celebration on X before posting an image of him hugging his mom after he was named Finals MVP.

Good luck finding the ring but if he doesn’t, he has a new, bigger and better ring coming next season. Just sayin.

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