AEG Presents, a global leader in concert promotion and artist development, announced a strategic partnership with Tim Hinshaw and his creative studio, Free Lunch. This announcement follows the successful “The Pop Out – Ken & Friends” Juneteenth concert at the Kia Forum, presented by pgLang and Free Lunch. The event, streamed on Amazon Music—Hinshaw’s current client—broke the record for the most minutes watched of any Amazon Music production.


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Tim Hinshaw, an undisputed leader in the music and creative agency landscape, will focus on securing and marketing hip-hop, R&B, and gospel tours for AEG’s Global Touring division.

“I’m honored that this chapter started with Kendrick Lamar’s ‘The Pop Out—Ken & Friends,’ an iconic moment for LA and Hip-Hop,” said Hinshaw. “Partnering with AEG is a natural next step for Free Lunch. I have been very fortunate in my career to play a role in delivering some of the most unforgettable live music experiences for the culture and look forward to continuing that success with Rich and the whole AEG team moving forward.”

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Rich Schaefer, President of Global Touring, AEG Presents, added, “Tim’s connection to Hip-Hop and R&B, whether it’s the music, the artists, or the culture, is unmatched. I am excited to bring someone of Tim’s stature on to help our team expand in an area we’ve already had so much success in. His spirit and energy will be a great addition to the Touring team, and we look forward to learning from him as we help build our business together.”

Tim Hinshaw is the Founder and CEO of Free Lunch, a multifaceted creative shop that bridges the gap between culture and corporate America. Before launching Free Lunch, Tim spent five years at Amazon as the head of Hip-Hop and R&B, leading the streaming service’s strategy and partnerships across these genres, including the global flagship brand, Rotation. In 2022, Tim brokered the exclusive livestream of The Big Steppers Tour: Live from Paris on Amazon Music and Prime Video, documenting Kendrick Lamar’s performance in Paris and commemorating the ten-year anniversary of good kid, m.A.A.d city. He also led artist negotiations for Amazon Music Live, a livestreamed concert series airing on Twitch and Prime Video following Thursday Night Football, securing artists like Lil Baby, A$AP Rocky, and 21 Savage.

Tim has also brokered deals for Amazon Music to stream significant hip-hop/R&B moments, including Tyler, The Creator’s CALL ME IF YOU GET LOST LIVE concert in Los Angeles, Kanye’s “Free Larry Hoover” concert, J. Cole’s Dreamville Festival from Raleigh, and Summer Walker’s homecoming show in Atlanta for Black History Month.

Before Amazon Music, Hinshaw created the Urban Music division at Fender Guitars and worked in music marketing for Vans. He started his career in music co-managing his brother, superstar songwriter Charles ‘Prince Charlez’ Hinshaw, which led to a joint venture label deal with Island Def Jam and a global co-publishing deal with Rondor/Universal Music.

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

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