Discover Palma Verde: Times Square’s Newest Dining Hotspot

Journey to the fourth floor to discover Palma Verde, Times Square’s newest oasis of refined dining and relaxation. Located at 1604 Broadway, this multifaceted venue promises an unforgettable experience, seamlessly melding a culinary voyage with the vibrant energy of a weekend nightclub. From sunrise breakfasts to sunset dinners, Palma Verde is designed to delight the pickiest palates at any hour of the day.

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Our family had the best time ever right in the heart of NYC. The latin oasis played host to a special celebration for my 8-year-old Felicity, a little foodie/entrepreneur who loves to celebrate and travel in style. Our family feasted on a variety of exquisite dishes, including Warm Blue Crab Dip, Lobster Mac’ Croquetas, Grilled Branzino, Smoked Tomato Soup, Lil’ Gem Caesar Salad, Trout Milanese, and Warm Ensalada De Pulpo. The special key lime dessert crafted for the occasion added a sprinkle of magic to her birthday, and every dish received rave reviews. From the impeccable service to the delectable cuisine, the experience was nothing short of royal.

Palma Verde is part of a grander venture at 1604 Broadway, a new four-level culinary, entertainment, and nightlife venue from nightlife connoisseur Paul Brown and Latin music veteran Pedro Zamora. This dynamic duo aims to redefine New York nightlife for locals and tourists alike, offering a unique blend of Latin music, cuisine, and entertainment.

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Paul Brown, a prominent figure in the New York City nightlife scene for over 20 years, has been instrumental in legendary venues such as Sound Factory, Crobar, Centro-Fly, and HK Hall. His passion for creating unforgettable experiences is evident in every corner of 1604 Broadway. Pedro Zamora, with over three decades in the music industry, has consistently elevated the Latin entertainment sphere, nurturing emerging talent and shaping some of the biggest stars in music.

1604 Broadway houses three unique food concepts and a nightclub, all rooted in Latin culture. Every moment at this venue is an opportunity for celebration, every dish a tribute to culture, and every beat a testament to the enduring spirit of Latin music. With its multifaceted offerings and unwavering commitment to excellence, 1604 Broadway stands poised to redefine the vibrant culinary and nightlife landscape of New York City.

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“As we unveil 1604 Broadway, we’re igniting a beacon of Latin culture in the heart of New York City. Each corner of this space shows our commitment to showcasing the vibrant spirit of Latin music and entertainment,” says Pedro Zamora, founder, CEO, and Chairman of Zamora. “With 1604 Broadway, we’re not just offering an experience; we’re inviting guests to immerse themselves in a celebration of heritage, creativity, and joy.”

Spearheaded by seasoned hospitality operators Josiah Salerno and Joe Barbour, 1604 Broadway promises an unforgettable experience that transcends boundaries and captivates audiences from all walks of life. It’s creating an entirely new platform that will redefine the very essence of entertainment in the heart of Times Square.

Palma Verde is open Monday through Sunday from 9 am to 11 pm, with extended nightlife hours on Monday from 9 pm to 3 am and Friday/Saturday from 11 pm to 4 am. Whether you’re seeking a tranquil retreat or a sophisticated dining experience, Palma Verde promises to delight at any hour.

Check out our epic feast below!