When Snoop Dogg took over Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop, and cannabis culture. Today, that promise is being fulfilled by introducing a limited edition collection honoring one of DRR’s most legendary artists, 2Pac.


Visit streaming.thesource.com for more information

2Pac joined DRR in 1995 and swiftly became one of the most influential rappers ever. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America. Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration. Their connection is rooted in a shared history that goes beyond the label, with 2Pac famously handing Snoop his first blunt, a story Snoop recalled as he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.

“That first blunt sparked a friendship that ran deep,” Snoop said of the relationship. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”

Advertisement

Customers can choose their favorite strain and vote through a QR code, where the winning “Take” will cut the exclusive and permanent 2Pac collection, due out this fall. In addition to the jarred flower, customers will receive one of four never-before-released collectible photos of 2Pac in front of a DRR graffiti-covered wall, as well as a DRR matchbook recreated precisely from the shoot.

This exclusive release will initially be available in select California dispensaries by Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year. Fans eager to collect all the photos can go to deathrowcannabis.co to find the closest retail store offering the special commemorative product.

For more information about this collection, please visit deathrowcannabis.co.

About The Author

Senior Editor

Shawn Grant is a Chicago native and the Senior Editor of The Source Magazine. He can only be found on Instagram and Twitter at @shawnxgrant.

Related Posts