Goldie Swim: Embracing the Brat Era with Bold and Playful Swimwear

Goldie Swimwear, the brand known for its statement swimwear, is making waves this summer with vibrant green hues, playful patterns, and bold prints. Perfect for those who are playful yet coy, quirky, and eccentric, Goldie Swim ensures you’ll find the ideal summer staple bikini to live your best Brat girl summer.

Since its inception in 2019 by LA-based sisters Rima and Eddy Vaidila, Goldie has stood out for its stylistically innovative, functional, and unique designs. Growing up in St. Pete Beach, FL, the sisters spent their childhood in bikinis but never found affordable swimwear that excited them in terms of aesthetic, wear, and fit. This led to the creation of Goldie, a brand that offers the ultimate swimwear assemblage with limited-edition drops featuring bold and exclusive prints and patterns.

The Inspiration Behind Goldie Swimwear

Goldie Swimwear has quickly gained a reputation for its bold and innovative designs. When asked about the inspiration behind creating a swimwear line that stands out, Eddy shared, “When we first launched in 2019, there were very few swimwear brands that felt fun instead of super serious. Most brands at that time were catering to the luxury vacation aesthetic which didn’t resonate with either of us. Our initial purpose wasn’t to stand out, but to create pieces and a brand that felt truly us. The more we leaned into what was authentically us (which was scary at first!), the better response we had from customers. Goldie has become such a seamless extension of the two of us and it’s so exciting that our customers love Goldie and in turn, us!”

Influence of St. Pete Beach on Goldie’s Designs

The sisters’ experiences growing up in St. Pete Beach heavily influenced Goldie’s designs. “As we’ve gotten older, we’ve gained such an appreciation for how special of a place we grew up in. As kids, it was the norm to go to the beach every evening with our skimboards, collect shells, and spend all summer in the pool until our hair turned green. We love to bring a sense of nostalgia to our collections, prints, and color choices that feels very authentic to our childhood,” Rima explained.

Creative Process Behind Goldie’s Vibrant Designs

Goldie is known for its limited-edition drops and exclusive prints. The creative process behind these vibrant color waves and playful patterns is deeply personal and intuitive. “We travel to our hometown every few months to visit our parents and constantly draw inspiration from the specific places we would frequent as kids. It was such an interesting juxtaposition growing up in a beach town that was a popular tourist destination. The colorful buildings, tourist shops, and places we frequented as kids all offer unique inspiration that is authentically us,” shared Eddy. “As sisters and co-founders, we bounce ideas off of each other constantly and have an innate understanding of who we are as a brand. If we love something, we know our Goldie girls will love it.”

Connecting with a Diverse and Passionate Customer Base

Goldie Swimwear aims to cater to playful, quirky, and eccentric individuals. The brand’s focus on authenticity ensures its designs resonate with a passionate customer base. “Over the past few years, we’ve really leaned into the idea of truly designing for ourselves. Although it means we don’t appeal to every single person — the girls that get us really understand what Goldie is about. We love being playful and using nostalgia to keep a strong through line in our brand. Even our more simple styles have unique details and color combinations,” Rima emphasized.

As Goldie continues to provide the ultimate swimwear experience, its bold designs and limited-edition drops make it a go-to brand for anyone looking to make a statement this summer. Embrace your brat era with Goldie Swimwear and live your best Brat girl summer!