AXE, the iconic men’s grooming brand, is taking its connection to music to a new level with a new groundbreaking collaboration. For the first time in the brand’s US history, AXE is launching its first limited-edition, talent-partner-themed cans featuring two of hip-hop’s biggest stars: award-winning producer Metro Boomin and multi-platinum rapper Coi Leray.
On August 22, AXE releases special-edition Black Vanilla and Blue Lavender cans from its award-winning Fine Fragrance Collection. Each can is redesigned to reflect Metro Boomin’s and Coi Leray’s unique styles and embody each artist’s signature flair and passion for the brand.
Metro Boomin and Coi Leray will unveil the cans with exclusive content on their TikTok channels (@MetroBoomin and @CoiLeray) to celebrate this unique launch. Starting in September, the cans will be available for $7.98 exclusively at Walmart stores nationwide, while supplies last.
