Fans of Post Malone, and there are plenty, are in for a treat. The rapper turned country, alternative singer’s iconic Ford F-150 truck, featured on the cover of his latest country album “F-1 Trillion”, is now ‘posted up,’ pun intended, at a Dallas Raising Cane’s location.
The truck is being showcased at the West Northwest Highway restaurant co-branded with the Dallas Cowboys, through Thursday.
Post is already doing business with Raising Cane’s, and now this Cowboys collaboration just, well, makes sense.
The artist has previously been featured in promotional campaigns for Raising Cane.
Now, fans who visit the restaurant and post a picture of the truck on social media using the hashtag #CanesF1Trillion can win free concert tickets to Malone’s upcoming tour.
The concert tickets for the Austin and Houston shows are up for grabs, adding to the excitement for fans in Texas, where Malone is a beloved native.
I have to hand it to Post. He knows how to market his brand. You artists should take notice.