The Weeknd has officially revealed the cover art for his highly anticipated upcoming album, Hurry Up Tomorrow.
To celebrate his special one-night-only concert in SĂŁo Paulo, Brazil, The Weeknd has also launched a limited-edition XO merch collection, with 10% of net proceeds from all sales being donated to the BrazilFoundationâs Brazilian Soul Fund. These funds will support communities in Brazil affected by natural disasters and economic hardships, focusing on helping vulnerable families in southern Brazil rebuild after recent devastating floods.
The new XO SĂŁo Paulo merch collection was teased earlier this week on XOâs Instagram, featuring previews from XO Records signee Chxrry22 and Brazilian model Nalu. The 17-piece collection was shot across SĂŁo Paulo and features a range of XO-focused pieces that pay homage to the Brazilian flag, including ringer tees, womenâs rally shorts, baby tees, traditional tees, cut-off tees, trucker hats, snapbacks, and a hoodie.
Available for a limited time, items from the exclusive drop can be purchased only at the SĂŁo Paulo concert and online at YouTube + xo.store.. This unique collection celebrates The Weeknd’s memorable performance in SĂŁo Paulo while contributing to a meaningful cause.