By: Nadia Sobehart
Every celebrity, athlete, actor, and musician has the ability to make their art a platform for change. That’s why Melissa Creede is focusing decades of experience on helping artists connect with themselves—and their fans—by championing a social cause close to their heart.
Melissa Creede is the international bestselling author of Beyond Your Inbox: Intentional Leadership in a Distracted World and a certified coach. With more than 30 years of corporate and grassroots level experience, she is highly equipped with the skills and knowledge to guide individuals and businesses to greater success.
Are you a renowned artist looking to leverage your celebrity? Alternatively, are you an artist looking to become famous? Melissa Creede works with artists in both spheres looking to create meaning in their lives and careers through social impact. Even artists with designated support teams often miss opportunities without a specialized social impact coach who can help them dig deeper into their beliefs and create a strategy for integrating their views on social issues into their artist persona. Melissa is here to fix that and guide you toward the next step.
Staying relevant and prioritizing personal development
To stay relevant in today’s entertainment industry, it’s not enough to make good music and have a bright personality. Social advocacy can help celebrities stay in the news twice as often as those who are not actively contributing to their communities.
With today’s younger generations—like Gen Z and Millennials—emphasizing the importance of supporting social issues, it’s crucial for individuals and organizations to become vocal about their beliefs.
Identifying the social issues close at heart is only the first step. Digging deeper into these values and how to voice them can help drive meaning and connection. This is where Melissa Creede steps in to support entertainment industry clients to better understand what they believe in, how to manifest it, and how to connect with audiences that share their beliefs.
“I don’t think it’s a coincidence that younger people listen to music by people who stand up for social causes. They want to support someone who aligns with their values and causes,” explains Melissa.
Choosing the “risky” path can lead to greater success
It’s easy to choose the safe and predictable path that doesn’t stir the pot so to speak. Yet it’s the risks that influencers take by standing up for what they believe in that ultimately makes a difference.
From Lady Gaga’s celebration of LGBTQ+ rights to Taylor Swift’s outcry against misogyny, the social issues supported by renowned artists garner mainstream support both for the issues themselves and for the artists supporting them.
“Musicians have the ability to connect though emotions and values in a way that businesses don’t. As a musician, if you speak out about a cause that matters, you will alienate some people. That’s part of the process. But here’s the part most people don’t realize — you also stand to gain a huge number of followers that didn’t come for the music but for a cause,” adds Melissa.
Creede supports artists by providing detailed coaching to help them unearth their deepest beliefs and intentions. The intricacies of the process include working with the human experiences we all share—fears, doubts, insecurities, and shame—and finding ways to work through those emotions to achieve progress.
In addition to supportive coaching, Melissa Creede also provides clients with a map of the landscape they are navigating, including talking points that lean into authenticity and staying current in an ever-changing social landscape.
From one hit wonder to legendary gamechanger
Fame isn’t permanent—but making substantial change in the world can be. Melissa is on a mission to help artists make an impact with their music and their voice.
With careful guidance by a trained expert, you can find your purpose and create meaning in the world. Why leave behind an obscure single when you can leave behind a legacy? Elevate your mark as an artist and individual by authentically sharing with the world the issues that truly matter to you.
Don’t wait until the next big thing—the next single, the next 10,000 followers, the next whatever—to take a stand and align with communities who share your passions. Reach out to Melissa and take your entertainment career and social advocacy to the next level.
To learn more about working with Melissa Creede to create your social change action plan, be sure to connect with her through her website and social media channels below:
Website: https://fame-is-fleeting.leadwithmelissa.ca/fame-is-fleeting.html
Instagram: https://www.instagram.com/leadwithmelissa/
LinkedIn: https://www.linkedin.com/in/melissacreede/
TikTok: https://www.tiktok.com/@leadwithmelissa
