The online gambling industry is quite crowded, making it even more important for modern iGaming platforms to handle their customers in ways that will make them want to stay. For this reason, many online casinos, like the mr bet casino in Canada, offer loyalty programs such as VIP schemes and powerful player retention strategies.
A sound reward system, such as a VIP program, is among the top player retention techniques that successful online casino operators, affiliates, and developers use. Today, we dive deeper into the ins and outs of iGaming VIP schemes and the reason why gamblers enjoy them so much as they play their favourite titles in an online lobby.
What Are VIP Programs?
VIP programs are reward schemes that online casinos offer to their top players as an incentive to encourage them to continue playing on the platform. The programs operate on a tiered system where casino members progress up the levels, unlocking enticing benefits, privileges, and lucrative rewards. For example, depending on the accumulated reward points, users can advance through the following tiers:
- Bronze;
- Silver;
- Gold;
- Platinum;
- Diamond.
Remember that the statuses above are for informational purposes only, and their names can vary from one platform to another. Additionally, the loyalty tiers may also be subdivided into smaller levels that are hinged on the main tier.
The Benefits of VIP Programs and Rewards
VIP schemes and casino bonuses benefit both the player and the platform. It’s, therefore, a win-win situation. On the operator’s part, offering rewards is an excellent strategy for combating players’ churn rate, which means the casino will maximize its profitability.
Meanwhile, gambling rewards give users a host of perks that encourage them to remain loyal to the website for longer. The main incentives that eligible players will collect from achieving the status of a very important person on a gambling portal include:
- Access to exclusive bonuses and promotions;
- Faster withdrawal process than casual players;
- Priority when it comes to tournaments, promotion gifts, and special events;
- Prompt customer care assistance whenever they require it;
- Higher betting limits to potentially win huge prizes.
Types of VIP Rewards and Loyalty Bonuses
There are a lot of benefits that online gamblers enjoy depending on the level the player has achieved in the program for loyal customers. The most common types of bonus rewards available in such programs include the following:
- Reward points: Players receive points for each bet they place. The accumulated points can be exchanged for free bets, cash, or other prizes. Collecting more points allows users to advance through the scheme tiers for even better benefits;
- Cashback bonuses: Loyal members of the platform can retrieve some of their lost money through the cashback bonuses. The amount awarded as cashback depends on your level in the scheme. The higher you are in the classification system, the better;
- Personalized bonuses and exclusive offers: Loyal clients often enjoy exclusive bonuses unavailable to other players. They can benefit from free spins, deposit bonuses, a priority during special events and tournaments, and access to more premium services;
- Gifts: Casinos reward their players who have the “very important” status with valuable gifts. This is an excellent way to reinforce a player’s commitment to the casino.
How to Qualify for the Casino’s VIP Membership?
Each iGaming platform has specific criteria for choosing those who qualify for VIP program status. However, there are common factors that casinos generally consider when determining the eligibility for membership. They may include the following:
- Wagering amount: Players who usually place large bets and meet the casino’s wagering thresholds are likely to qualify for such a status. In some cases, users automatically qualify for the entry-level loyalty tier right after placing their first real-money wager in the lobby;
- The frequency of depositing funds: The casino will likely favor a user who maintains high account balances. Regular deposits indicate the player’s loyalty and commitment to the casino, and it is easy for the platform to give such players exclusive statuses;
- Activity on the platform: Besides the amount of money spent, casinos reward players who show a high level of activity on the platform. The factors considered here include how long they’ve been members and their gameplay frequency;
- Direct invites: Casinos can invite their most valued players to their exclusive program, which further creates a sense of privilege. Usually, in such scenarios, players can contact the support team for assessment if they feel they might be qualified.
VIP Programs: Earning More Rewards, Privileges, and Recognition
Gmbling schemes for loyal customers serve an essential part of the iGaming industry, especially thanks to the goodies that players receive. From luxury gifts to exciting bonuses on different levels, such programs elevate player experiences in the casino lobby, ensuring they are entertained and engaged at the same time. Just remember to read the fine print before accepting any perk earned from the VIP deals.
