Roc Nation CEO Desiree Perez is doubling down on the entertainment titan and NFL’s decision to have Kendrick Lamar as the Super Bowl halftime performer.
Speaking with NOLA.com, Perez revealed the decision weighed numerous factors like “who” and “why,” ultimately confirming Lamar “is the right person for the show at this moment.”
âHeâs had an incredible year, very deserving of the attention,â Perez said. âThe Grammys also acknowledged that. Thatâs part of the consideration for the halftime show. Kendrick’s richness and culture is really a nod to New Orleans.”
You can read the full interview here.
As anticipation builds for Super Bowl LIXâs halftime show, a VegasInsider.com survey of over 3,000 NFL fans has revealed their top choices for Kendrick Lamarâs performance. Eminem emerged as the most desired guest performer with 20.37% of votes, followed by BeyoncĂ© (12.71%) and Taylor Swift (12.31%).
Fans also ranked âBit*h, Don’t Kill My Vibe” as the most-wanted song for Lamarâs setlist (12.25%), edging out âNot Like Usâ (12.08%), âAll The Starsâ (9.45%), and âHUMBLE.â (7.39%). The track was the most popular choice across 21 states, while Eminem was the preferred guest performer in 34 states.
Among NFL fandoms, 25 teams selected Eminem as their top guest performer, while âNot Like Usâ was the leading song pick for 14 teams. Looking at Super Bowl LIXâs competing teams, Kansas City Chiefs fans preferred Taylor Swift as a guest, with âBit*h, Don’t Kill My Vibe” as their top song. Meanwhile, Philadelphia Eagles supporters picked Eminem as their top guest performer and âNot Like Usâ as their most-wanted song.
You can see the full survey results here.