This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland, CA, fulfilling its commitment to renovate 20 safe places to play by 2025. With this final court completion, Curry Brand has officially met all of its community impact goals set in December 2020, including renovating 20 courts, training 15,000 coaches, and supporting 125 programs to impact 300,000 kids globally.
“When I joined Under Armour back in 2013, I never would have imagined the impact that we would have together,” said Stephen Curry. “Launching Curry Brand in 2020, we aimed to make a difference by ensuring young athletes have what they need to dream big. Today, we celebrate this incredible milestone with the 20th Curry Court refurbishment at McClymonds High School, a place with a historic legacy in Oakland. We are honored to keep the legacy of Bill Russell alive and continue making a positive impact in the Oakland community and beyond.”
Curry Brand has focused on investing in people, places, and programs that have a special connection to Stephen Curry. Over the past four years, the brand has worked closely with the Oakland Unified School District (OUSD) and Oakland Athletic League (OAL) to support middle school basketball programs and train coaches through the Positive Coaching Alliance. Since 2021, Curry Brand has refurbished 11 courts in Oakland, completing six renovations in the last six months alongside Eat. Learn. Play., OUSD, and OAL.
McClymonds High School received a brand-new NBA-grade hardwood floor, new hoops, backboards, scoreboards, and shot clocks. Known as the “School of Champions” due to its illustrious basketball legacy, McClymonds provided the perfect setting to celebrate Curry Brand’s accomplishments during NBA All-Star Weekend.
On February 14, Curry Brand gathered 20 top high school basketball players from across OUSD for an all-star exhibition on McClymonds’ newly refurbished court. Before the game, Stephen Curry, Under Armour CEO Kevin Plank, Jeannine Russell, Dr. Kyla Johnson-Trammell (OUSD Superintendent), and McClymonds Principal Darielle Davis announced that the gym would be officially named the “William Felton ‘Bill’ Russell Gymnasium” in honor of the NBA legend, civil rights activist, and McClymonds alum. A scholarship was also established in Bill Russell’s name, and the McClymonds library will feature books authored by him.
“Bill would be so proud to partner with Curry Brand and Under Armour to help strengthen the Oakland community through this beautiful court,” said Jeannine Russell. “He always understood the value of sports and education in building a strong foundation for a community.”
Following the dedication ceremony, Stephen Curry was joined on court by YouTuber MrBeast for a surprise competition to raise additional funds for Oakland students. Under Armour athletes Kelsey Plum and Brandon Jennings coached the two competing all-star teams—”The City” and “The Town.” Ultimately, “The City” won 45-31, with Deyonte Spears named MVP for the boys (15 points) and Jhai Johnson receiving MVP honors for the girls (11 points).
Under Armour and Curry Brand’s All-Star Weekend Activations
Under Armour and Curry Brand made a major impact during the 74th Annual NBA All-Star Weekend in San Francisco, celebrating Stephen Curry’s legacy with exclusive product launches, collaborations, and community events.
Curry 12 ‘What the Bay’ Release
The brands kicked off the weekend with the release of the Curry 12 ‘What the Bay’ sneakers, inspired by San Francisco and Oakland. The left sneaker represents San Francisco with an airbrushed blue-and-gray gradient suede upper, red TPU accents for the Golden Gate Bridge, and city gridlines on the sockliner. The right sneaker honors Oakland with an airbrushed orange-and-yellow gradient suede upper, gray TPU accents for the Bay Bridge, and Oakland’s gridlines embossed on the heel. Each shoe features the area codes “415” and “510” on interchangeable Velcro tongue patches.
Under Armour x Shoe Palace Collaboration
Under Armour and Curry Brand teamed up with West Coast retailer Shoe Palace for a retail activation at their new flagship store in San Francisco’s Union Square. The activation featured a multi-level brand experience showcasing Curry’s career highlights and special shoe releases. Fans could purchase the Curry 12 ‘What the Bay’ and exclusive SLAM x Curry Brand t-shirts.
Additionally, a limited-run of six of Curry’s exclusive Player Edition (PE) colorways was made available to the public for the first time, including:
- Curry 4 FloTro ‘Roses’
- Curry 4 FloTro ‘Karaoke’
- Curry 11 ‘Karaoke’
- Curry 8 ‘We Believe’ – Home & Away
- Curry 10 ‘Met Gala’
The brands also hosted an eBay auction featuring 30 pairs of Curry’s autographed shoes from the past 12 years, with proceeds benefiting Eat. Learn. Play. and Curry Brand’s initiatives in Oakland.
Stone Island x Curry Brand Collaboration
Curry Brand announced a special collaboration with luxury brand Stone Island to celebrate the 2024 Curry Camp class. Instead of the traditional Curry Camp, the top high school players were honored with a weekend-long experience, including a visit to McClymonds High School, an exclusive dinner, and a custom-designed (not-for-sale) tracksuit by Curry Brand and Stone Island.
Under Armour x Mansory Collaboration
Expanding into premium sportswear, Under Armour revealed its first collaboration with luxury automotive customizer Mansory. Stephen Curry debuted the exclusive Icon Heavy Weight Fleece and UA Echo sportswear footwear at McClymonds High School, featuring HOVR® cushioning and a yellow-and-black colorway in tribute to Curry’s legacy. More product drops are expected later this year.
Under Armour and Curry Brand’s presence during NBA All-Star Weekend showcased their dedication to community impact, innovation, and basketball culture. From court refurbishments and scholarships to exclusive sneaker releases and collaborations, the brands proved their commitment to changing the game for good—both on and off the court.