Curry Brand Unleashes the Curry 12 ‘Spark’—A Fiery Tribute to Stephen Curry’s College Legacy

Curry Brand is set to drop another electrifying sneaker March 7, with the release of the Curry 12 ‘Spark’—a bold new addition to Stephen Curry’s signature lineup. Following the eye-catching ‘What the Bay’ release during NBA All-Star Weekend, this latest drop arrives just in time for March Madness, paying homage to the moment that ignited Curry’s path to basketball greatness.

The Story Behind ‘Spark’

The name ‘Spark’ is a direct reference to Curry’s legendary 2008 NCAA Tournament run with the Davidson Wildcats, where he shocked the basketball world by leading his underdog squad to the Elite Eight. With his clutch shooting, elite playmaking, and undeniable leadership, Curry proved he was NBA-ready, setting the stage for a career that would include four NBA Championships, two MVP Awards, 11 All-Star appearances, and an Olympic Gold Medal. The Curry 12 ‘Spark’ is a tribute to the fire he ignited back then—one that continues to burn bright today.

A Design That Ignites the Court

The Curry 12 ‘Spark’ visually represents how a spark can turn into an unstoppable fire. Drenched in bold red, the sneaker features orange flames and black smoke details on the TPU sidewall and heel counter, creating the look of an explosion. It’s a statement piece, built for those who play with passion and intensity—just like Curry did when he made history in college.

Where to Cop

The Curry 12 ‘Spark’ will be available in Adult, Grade School, and Pre-K sizes on UA.com, at select Under Armour Brand Houses, and through DICK’S Sporting Goods. UA Loyalty members get early access starting today, so if you’re part of the squad, you can secure your pair before the general release.

Stay Connected

For the latest drops, exclusive sneaker news, and behind-the-scenes looks at upcoming releases, follow @CurryBrand on Instagram. This fiery release is expected to sell fast, so don’t wait too long to grab your pair and channel your inner Curry on the court.