A$AP Rocky is finally ready to satisfy his fans with his upcoming album, Don’t Be Dumb. Fresh off a victory in his legal battles, the rapper shared exciting details about his long-awaited project in an interview with GQ during his time in Milan, Italy.
Get this: Rocky expressed that the long wait was not just for keeping his fans waiting but because he values creating timeless work. “The truth of the matter is fans, they’re starving,” he said. “I don’t think any of us—Frank Ocean, Lauryn Hill, D’Angelo, Rihanna—people who really take their time to make art, they’re not doing it to stay relevant or to just be part of a competition. They’re making work that matters.”
Moreover, Rocky teased his new project, describing Don’t Be Dumb as a “gourmet meal” for his fans, who have been waiting for new music. “It’s hot y’all! The chef is cooking. But here we are,” he added with excitement. “I just want to bring it out—a whole gourmet meal, the whole course.”
ICYMI, Rocky, always the creative, is making waves in the fashion world. He was recently named Ray-Ban’s first-ever creative director, a role that will involve consulting on product design and brand campaign direction. Fabrizio Uguzzoni, Ray-Ban’s president, welcomed Rocky to the brand, calling him “a visionary artist and creator” whose “ability to push boundaries” aligns perfectly with Ray-Ban’s values.
Rocky shared his thoughts on the partnership, saying, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”