Lil Yachty is upping his entrepreneurial game by making waves in the super competitive beverage industry. His latest venture is Yacht Water, a tequila seltzer designed for those who, like him, aren’t typically fans of alcohol. Interesting.
Get this: on Feb. 27, the Atlanta rapper unveiled the new drink in collaboration with Quality Control’s Kevin “Coach K” Lee and Sneaky Pete Spirits. The product is a refreshing twist on traditional alcoholic beverages, crafted to appeal to those who prioritize flavor above all else.
“I’m sure you guys know I don’t really enjoy alcohol,” Yachty shared in a lighthearted promotional video. “Honestly, it’s not that I don’t want to, I just don’t like the taste. I wanted something that tastes good, so I made Yacht Water.” The drink’s launch has already sparked excitement among fans and celebrities, with singer Justine Skye commenting on Yachty’s Instagram post, “Send me some.” Others applauded his entrepreneurial spirit, with one fan writing, “There’s a reason why Boat is my fave artist lmao – dude is a genius!”
Here’s what you should know. For now, Yacht Water is available at select retailers, primarily in Atlanta. However, given Yachty’s history of successful brand partnerships, it’s likely only a matter of time before the tequila seltzer expands its reach nationwide. Over the years, the rapper has proven his business acumen with high-profile collaborations, including deals with Target, Sprite, Nautica, Axe, Adidas, and Alexander Wang. His ability to seamlessly merge his brand with innovative ventures has made him a standout figure in music and business.
We’re sure you may have noticed that Yachty has been relatively quiet on the music front in 2025. His last major project—the 2024 collaborative album Bad Cameo with James Blake—remains a fan favorite. As audiences eagerly await new music, Yachty continues to focus on expanding his influence beyond the studio.
Regarding Yacht Water, he’s not just creating a product; he’s crafting an experience tailored to those who value taste and quality. Yacht Water stands as a testament to his creativity and entrepreneurial vision.