OWN and its health initiative, OWN Your Health, have announced a groundbreaking partnership with the American Cancer Society’s VOICES of Black Women campaign—a pioneering study designed to deepen the understanding of cancer risks and outcomes among Black women. The initiative aims to engage 100,000 Black women between the ages of 25 and 55, with the goal of informing more effective strategies for cancer prevention, treatment, survivorship, and overall health outcomes.
“We are honored to support VOICES of Black Women in its mission to better understand cancer risks and outcomes for Black women while providing essential resources and a powerful platform to help achieve its goal,” said Tina Perry, President of OWN. “Partnering with the American Cancer Society allows us to harness the full reach of OWN—across our linear, social, and digital platforms—to further the shared objectives of OWN Your Health and the VOICES of Black Women campaign.”
Despite advances in cancer research, disparities persist. “Black women continue to have the highest death rate and shortest survival of any racial or ethnic group in the U.S. for most cancers,” said Dr. Wayne A.I. Frederick, interim chief executive officer of the American Cancer Society and the American Cancer Society Cancer Action Network (ACS CAN). “The public’s participation in our past studies has led to landmark discoveries. By listening to and engaging with Black women, we can gather invaluable data to develop more tailored, effective solutions.”
The American Cancer Society has long been committed to reducing the disproportionate burden of cancer across all communities. To learn more about the VOICES of Black Women campaign and how to participate in the study, visit [HERE].
Starting Wednesday, March 5, OWN will launch a dedicated webpage, OWN.tv/Voices, offering information on the VOICES of Black Women campaign and how to join the study. A comprehensive promotional push—including on-air messaging, social media outreach, and digital initiatives—will support the partnership and drive study recruitment.