October’s Very Own (OVO), the brand founded by Drake, has collaborated with Louisiana State University (LSU) to launch a limited-edition basketball merchandise line. This collection, unveiled on March 7, 2025, features a range of apparel celebrating LSU’s rich basketball heritage.
Get this, OVO does this with college collabs and this is yet another win for the brand and the university.
Here are the new LSU collection highlights:
Apparel Items: The LSU-themed line includes sportcaps, sweatpants, varsity jackets, hoodies, and paneled T-shirts.
Sizes: Available in sizes ranging from extra small to triple extra large.
Design Aesthetic: Each piece boasts a vintage look, incorporating LSU’s official colors, logos, mascots, and the iconic OVO owl emblem.
Pricing: Items are priced between $68 and $328.
What’s more, the collaboration was announced on OVO’s Instagram account on March 4, 2025, and became available for purchase on March 7, 2025. Fans can buy the “Time to Shine” collection either in-store at the LSU Barnes & Noble or online through OVO’s official website.
This partnership touches on OVO’s commitment to honoring college basketball’s tradition and excellence, offering fans a unique blend of style and school spirit.