Serena Williams may have hung up her tennis racquet, but she’s far from leaving the court. The tennis icon has joined the ownership group of Toronto Tempo, Canada’s highly anticipated new WNBA franchise, marking a milestone in the growing influence of women’s sports.
But Williams isn’t just a hands-off investor; she’s bringing her fashion expertise to the team. The mastermind behind Serena’s World will be actively involved in designing the team’s jerseys and collaborating on merchandise.
In a cheeky video on the team’s homepage, Williams swaps a tennis ball for a basketball, proclaiming “New Court. New Game.” She’s now at the helm, taking charge of this exciting new venture.
Set to join the WNBA in 2026, Toronto Tempo will make history as the league’s first Canadian team. Williams is one of the franchise’s first investors, adding to her expanding sports ownership portfolio, which includes stakes in Angel City FC, the Miami Dolphins, and Los Angeles Golf Club.
Williams continues to prove that women’s sports are gaining the attention they deserve, and, as always, she’s leading the way.