In the ever-evolving world of activewear, Fabletics continues to push the boundaries of innovation and inclusivity. Co-founded in 2014 with the vision of blending fashion with performance, the brand has grown into a global powerhouse, boasting over 2.4 million VIP members and more than 95 retail locations worldwide. With its latest Seamless Collection, Fabletics is taking high-performance activewear to the next level, offering pieces designed to sculpt and move effortlessly with every body.
Innovating for the Modern Athlete
Fabletics’ latest Seamless Collection is redefining comfort and performance. Featuring ultrasoft, curve-defining fabric, this collection is engineered for dynamic movement. With best-selling styles like the ‘High-Waisted Legging’ and ‘Low Impact Bra’, the collection caters to a range of sizes, from XXS to 4X, ensuring that all bodies feel supported and stylish.
Ginger Ressler, Co-Founder of Fabletics, speaks on the significance of this technology:
“Ultrasoft and curve-defining, Sleek Seamless is a fabric that moves with your body. It’s an elevated fabric and designed to flatter curves. It’s important that our members feel confident. Sleek Seamless offers a high-performance design and exceptional material that our members want.”
Designing for Every Body
Inclusivity has always been at the core of Fabletics’ mission. The brand continues to champion diversity in sizing and design, ensuring that every woman feels strong and confident in her activewear.
Ginger Ressler elaborates on this approach:
“We’ve always listened to what our members are asking for, whether that is a preferred style, color, or size. Body diversity and accessibility continue to be at the top of our list when ideating around what’s next.”
Balancing Fashion and Functionality
For Cedric Hudson, VP of Men’s Design at Fabletics, maintaining a perfect blend of style, comfort, and performance is an art form:
“Designing for context is where the magic resides. We always begin with our members at the forefront, spending countless hours face-to-face with them to understand their true needs and aesthetic desires. This intimate relationship keeps us honest in our design process and decision-making.”
The Don Collection, launched in September 2024, exemplifies this commitment to elevated yet functional activewear. Hudson teases future releases, ensuring that Fabletics will continue to push the boundaries of what activewear can look and feel like:
“The finesse and attention to detail in upcoming pieces will make those who haven’t experienced the brand yet want to lean in for a closer look.”
Affordability Without Compromise
One of Fabletics’ biggest accomplishments is its ability to deliver luxury at an accessible price. Through a highly efficient fabric ecosystem, the brand ensures that every fabric innovation can be repurposed across multiple collections, maximizing both sustainability and cost-effectiveness.
Hudson explains:
“We explore fabrics not as singular entities but as platforms for our members to experience in multiple ways. This ensures versatility and allows us to remain with them throughout their day—whether they’re hitting the gym, running errands, or lounging at home.”
A Future Fueled by Collaboration
Looking ahead, Fabletics continues to embrace partnerships and trend-driven innovation. One of the most anticipated collaborations of 2025 is with singer and actress Becky G. Inspired by the energy and culture of Los Angeles, this collection promises to bring a fresh, vibrant aesthetic to Fabletics’ ever-expanding fashion-forward lineup.
Ressler shares her excitement for what’s to come:
“There’s a lot of exciting stuff ahead for 2025. We’ll be unveiling our premier quarterly capsule Luxe360 collections that include enhanced fashion-forward styles inspired by movement. Keep a lookout for those drop dates!”
As Fabletics continues to evolve, its dedication to innovation, inclusivity, and affordability remains unwavering. With the Seamless Collection, ongoing collaborations, and a relentless commitment to quality, the brand is proving that high fashion and high performance can coexist seamlessly.
For those looking to elevate their activewear game, Fabletics is more than just a brand—it’s a lifestyle.