State Farm’s latest commercial, “Batman vs. Bateman,” delivers an action-packed, star-studded spot that redefines what it means to have insurance. The ad hilariously pits iconic superhero Batman against award-winning actor Jason Bateman to emphasize that not all coverage is created equal—just like Bateman isn’t Batman, insurance isn’t State Farm.
The campaign features an A-list cast, including Grammy-winning singer SZA as Catwoman, viral streamer Kai Cenat as a Gotham citizen, and TikTok sensation Jordan the Stallion as Commissioner Gordon. Jake from State Farm anchors the comedic chaos, guiding the cast through a theatrical standoff that proves State Farm’s superior service when the unexpected strikes.
This marks the first time Batman and Bateman have shared the screen, and the result is a humorous yet impactful reminder that while anyone can have insurance, not everyone has the trusted backing of State Farm. The ad continues State Farm’s trend of blending pop culture with clever messaging, resonating with fans across generations.
“When we shot this last year, I remember thinking how great it was that I got to do a spot with such a talented group – SZA, Kai Cenat, Jordan Howlett and Bryan Buckley.”
– Jason Bateman
“It was fun to get outside my comfort zone and be able to do something of this caliber with such a well-known brand and talent. I loved getting to put a State Farm twist on my usual streaming content and am pumped to be working with them.”
– Kai Cenat
“Batman vs. Bateman” is more than a battle—it’s a bold statement: when it comes to protection, State Farm stands in a league of its own.