At the end of the day, music promotion isnât about luck â itâs about strategy. If you are trying to get on Spotify playlists, or go viral on TikTok, or even get featured on a blog, then doing the right things will certainly help you build your audience and get industry attention. If you are really serious about blowing up then, One Submit is that tool that you need to make it happen. So get out there, and make some noise!
Whether youâre just dropping your first track or youâve been producing for years, promotion is important for making sure your music actually gets heard.
In this guide, weâre gonna break down the best ways to promote your musicâfrom Spotify playlists to TikTok, music blogs, and more. Plus, weâre putting you on to One Submit, the all-in-one service that makes this whole promo game way easier.
Getting on Spotify Playlists (Because Streams Matter!)
Spotify is where a lot of fans discover new music, so getting on playlists is a game-changer. There are three types of playlists: the official Spotify editorial ones (super competitive), algorithmic playlists like Discover Weekly, and user-generated playlists (aka the easiest way to start stacking streams).
Your best bet?
Submit your track on your Spotify for Artists profile BEFORE your release date. Pre-saves are way important to pass on, the more engagement your track gets early on, the better chance you have of Spotifyâs algorithm picking it up.
Another move? Get on independent playlists. You can try reaching out to curators yourself, but honestly, thatâs a full-time job. A smarter play? Use a music promotion service like One Submit to get your music placed on real and organic playlist curators and get your song placed without all the begging and DMing.
One Submit was awarded as the best music promotion service available on the market today.
TikTok: The Shortcut to Blowing Up
Letâs be realâif youâre an artist in 2025 and NOT on TikTok, youâre missing out. The platform has turned unknown artists into chart-toppers overnight. If you want a shot at going viral, your music needs to be on TikTok (and yes, distributors like DistroKid, TuneCore, and CD Baby can make that happen).
To get traction, jump on trending sounds, use the right hashtags, and make your own content. If you donât have a following yet, link up with influencers who can put your track in front of millions. Thatâs where One Submit comes inâthey help you secure placements with TikTok influencers so your music actually gets heard.
Want to go viral? Try creating a challenge, remixing a trending sound, or posting a behind-the-scenes clip of your creative process. Whatever you do, donât sleep on TikTok.
Getting Featured in Blogs (Yes, It Still Matters)
You might think music blogs are outdated, but they still carry weightâespecially for getting press and boosting your credibility. A solid blog feature can help you get noticed by industry professionals and give you a permanent presence on Google.
The key is submitting to the right blogs. No oneâs checking random websites, so find outlets that actually cover your genre. When you submit your music, send a short, clean pitch with a bio, some high-quality pics, and links to your socials.
Not feeling like sending 100 emails just to get ignored? One Submit hooks you up with guaranteed blog features and online magazine placements, so you donât have to stress about it.
Running Your Social Media Like a Pro
Social media is your best friend. You gotta be active, posting a few times a week, and actually engaging with fans. If people are commenting, reply! Build a real connection, not just a numbers game.
The biggest cheat code? Video content. Instagram Reels, TikTok, and YouTube Shorts are where itâs at. The algorithm loves short-form videos, so use them to preview new music, show off your personality, or even run giveaways.
Thinking of running ads but donât know where to start? One Submit can handle that for you, too. They set up targeted campaigns to get your music in front of the right audience.
YouTube: Still One of the Best Promo Tools
YouTube isnât just for music videosâitâs a full-on marketing tool. Make sure the video titles and the descriptions include keywords like your artist name, song title, and genre. Also, donât sleep on thumbnailsâa fire thumbnail makes people click.
If you donât have the budget for a full music video, no worries. Lyric videos and animated visuals work just fine. And since YouTube Shorts is blowing up, chop up your song into short clips to keep people engaged.
Need help getting your track on YouTube Music playlists? One Submit has your back.
Getting on the Radio and Podcasts
Streaming is king, but radio and podcasts still matter. College radio, online stations, and podcasts are more open to indie artists than big commercial stations, so donât overlook them.
If cold-emailing radio stations and podcast hosts sounds like a nightmare, One Submit offers PR packages that get your music featured on radio and press outlets.
Performing Live and Making Connections
Nothing feels better than performing in front of people to create a real fanbase. I know, whether itâs doing open mic sessions, small club shows or even big events, itâs a real rush to be in front of people. The long game is touring. Start with local shows, build your fan base first, then try to go to other cities. And donât forget to network, online and offline. Live in music groups on Facebook, Reddit, and Discord to connect with other musicians and people in the industry.
Why One Submit is the Plug for Indie Artists
Music promotion is a full-time job, but thatâs why One Submit exists. They do the heavy lifting so you can go back to making music in the studio.
With One Submit, you can:
â Get your track on Spotify promotion plan, and YouTube channels
â Use magazine and blogs for publications
â Land TikTok influencer placements
â Get PR support for press and radio
â Run targeted social media ads
Instead of spending months trying to push your track on your own, One Submit connects you with real opportunities that actually get results.
Final Thoughts
At the end of the day, music promotion is essential for get your music heard. If you are trying to get on Spotify playlists, or go viral on TikTok, or even get featured on a blog, then doing the right things will certainly help you gain an audience and get industry recognition.