Joe Kay, the global tastemaker and founder of Soulection, unveiled his debut EP If Not Now, Then When? at an exclusive release party in Los Angeles on April 3. Held at The Spotlight LA, the invite-only event marked a transformative moment as Kay officially stepped into his next chapter—not just as a DJ and curator, but as a full-fledged artist.
The intimate affair drew an impressive guest list of artists and creatives, including Arin Ray, Sinead Harnett, Dylan Sinclair, Destin Conrad, and DJ Jadaboo. Attendees were treated to an immersive listening session, with Kay personally introducing each track, giving insight into the soul and intention behind his new body of work.
The event embodied Kay’s signature vibe: rich soundscapes, good energy, and community. Don Julio curated cocktails, and thoughtful details throughout the venue reflected the same care Kay puts into his music.
If Not Now, Then When? marks a milestone in Joe Kay’s evolution—expanding from behind the decks to center stage as an artist with a clear, authentic vision.