In a world glued to screens, where the average American spends over 7 hours a day on their phone, finding smarter, healthier ways to stay connected has become a must. Whether it’s shuffling between texts, navigating city streets, or scrolling TikTok, the non-stop digital hustle is real—and it’s starting to wear us down. Enter Lucyd, the Miami-based smart eyewear brand founded by Harrison Gross, a visionary determined to create a wearable tech solution that looks as good as it works.
Gross, CEO and Co-Founder of Lucyd, sat down with The Source to share how smart glasses are changing the game for busy moms, multi-tasking entrepreneurs, and anyone looking to stay hands-free, stylish, and mentally sharp in a hyper-connected world.
“About half of what you do on your phone, you can do on Lucyd eyewear—everything from sending a text to hearing your emails read out, to navigation, can all be done hands-free,” Gross explains. “This is especially important when digital fatigue is setting in hard. Lucyd lets you stay connected while reducing the time spent glued to a screen.”
Fashion Meets Function
Lucyd isn’t just about tech—it’s about doing tech with style. Their frames are sleek, optical-quality, and designed to look just like traditional glasses or sunnies. The company’s latest moves, including high-profile licensing deals with Reebok, Nautica, and Eddie Bauer, are proof that smart eyewear is becoming the hottest category in fashion-tech.
“Smart eyewear is part of a larger trend of wearables, or more specifically what I call ‘tech apparel,’ that are delivering seamless utility that moves fluidly with the wearer,” says Gross. “I often compare it to smartwatches—once you get used to the functionality, it’s tough to go back. We hear the same thing from our customers all the time. Regular glasses are simply off the table once they get used to our products. To me, this is a sign we’re at the beginning of a major transformation of the eyewear market.”
Voice-Activated Genius
In 2023, Lucyd made headlines by launching the first voice-integrated ChatGPT eyewear interface, giving users real-time access to AI through simple voice commands. For parents juggling toddlers and work emails or creatives needing instant info, it’s like having a genius assistant perched on your face.
“Imagine having a research assistant or a Hitchhiker’s Guide living in your eyewear,” Gross says. “It’s incredibly useful for gathering information on just about any subject, in real time, anywhere. This was a big achievement—because LLM AI like ChatGPT was still tied to an outdated input method: the keyboard. Voice is our most natural method of communication, and making AI voice accessible just makes it more useful and practical overall.”
From Startup Dreams to Nasdaq
Lucyd began as a passion project backed by Tekcapital, a UK incubator focused on quality-of-life innovations. Through grassroots crowdfunding and years of user-focused R&D, Lucyd overcame the biggest challenges in making smart eyewear mainstream: fit, battery life, audio quality, prescription compatibility, and price.
“Eyewear is the opposite of a one-size-fits-all product. We had to design for all-day wear, match the audio experience of earbuds, and offer full prescription support, all at a comparable price to regular glasses,” Gross shares. “And it had to work across all phones, tablets—and now, AIs.”
Lucyd’s growth trajectory is steep. With its IPO on Nasdaq (LUCY) and upcoming Reebok collections launching in May, the brand is stepping into a new era. The Lucyd app is also leveling up, soon adding in-app shopping and real-time translation features to an already impressive lineup that includes ChatGPT voice support and Walkie, their smart voice messenger.
A Tech Company with Heart
Beyond innovation, Lucyd’s mission includes a strong sense of purpose. The brand donates a pair of glasses for every one sold, supports educators and veterans with 18% discounts, and gives all full-time employees company shares—something Gross is deeply proud of.
“A lot of this comes from our heritage. Since Lucyd came into being by virtue of our community, we feel we owe it to them,” he says. “I take a holistic approach—my team and I are here to create value for customers and shareholders, but also uplift each other directly. Everyone on the team is a stakeholder, and that’s how we build something truly sustainable.”
Why You Need Smart Eyewear Now
For Gross, smart eyewear isn’t just another gadget—it’s the future of how we interact with the digital world while staying rooted in the real one. The benefits are undeniable:
- Reduce eye strain with less screen reliance
- Improve posture by cutting down on head-down phone use
- Increase multitasking capability—send texts, get directions, check updates hands-free
- Stay stylish with designer-quality frames
- Stay present while staying connected
“It’s been a wonderful journey to transform the world of eyewear, and I encourage everyone to come along on the ride with us,” says Gross. “Learn more about our mission in our investor center, or upgrade your eyewear today at Lucyd.co.”