Global recording artist G Herbo is redefining music distribution with an innovative, fan-centric approach that has yielded remarkable success. The rapper bypassed the traditional streaming-first model, exclusively releasing his latest mixtapes, Welcome to Fazoland 2 and Greatest Rapper Alive, through his dedicated “G Herbo” app, powered by MySeat Media.
This groundbreaking strategy resulted in an astounding 13 million direct-to-fan streams and over 100,000 app downloads, propelling the “G Herbo” app to the #3 spot among all music apps, surpassed only by industry giants Spotify and YouTube. Following their exclusive app release, both Greatest Rapper Alive and Welcome to Fazoland 2 have now become available on streaming services, peaking at #5 and #6 on Apple Music, respectively, with his track “Went Legit” reaching the Top 50 on the songs chart.
“What G Herbo and his team are doing is the blueprint,” said Dave Cool, President of MySeat Media. “We’re witnessing a fundamental shift in how artists can directly engage, mobilize and monetize their superfans, without sacrificing success on the DSPs.”
“I’m grateful for how the app has been taking off. Shoutout to my fans for rocking with me so heavy these last few months,” said G Herbo. “As an independent artist, it’s major to have my own platform, own my data, and build with the people who support me. Every stream and every move matter. We’re just getting started.”
G Herbo’s success was achieved organically, fueled by genuine engagement with his superfans through the MySeat-powered app. This digital hub allows loyal supporters to subscribe monthly for exclusive content and rewards, including backstage passes and signed merchandise.
Beyond subscriptions, G Herbo has utilized MySeat Media’s in-app auction feature to generate additional revenue by offering unique memorabilia. Auctions for items like a signed PTSD vinyl and signed “GFazos” Nike Air Force 1s created significant excitement within the app.
G Herbo’s pioneering approach highlights a new era in music distribution, where artists can directly connect with their core audience and control their releases, setting a potential precedent for the future of the industry.