Whelp, this just happened … Adin Ross, the polarizing live-streaming personality known for courting controversy, is now facing serious consequences—this time in his bank account. The digital figure revealed during a livestream with DJ Akademiks on May 14 that he lost two major brand deals, a fallout he believes stems from backlash over incendiary comments aimed at rap stars Megan Thee Stallion and Doechii.
“I’m so mad. My PR was finally getting better,” Ross vented during the stream. “I had two deals lined up — same with DDG — lost both of them,” he added, referring to fellow content creator DDG, who has also faced public scrutiny over recent personal allegations.
As you can imagine, the canceled deals are a blow financially, but Ross emphasized that the frustration cuts deeper than dollars. “I’m mad as f**k, Ak. It’s not even about the money. It’s just ‘cause I wanted to do it. That’s the reality of how the world works,” he told Akademiks.
Get this, the timing of the losses closely follows Ross’ controversial takes on two of the most high-profile women in hip-hop. During a stream alongside ZIAS! and B.Lou, Ross questioned the credibility of Megan Thee Stallion’s 2020 shooting at the hands of Tory Lanez—an incident that resulted in Lanez receiving a 10-year prison sentence.
“Show the bullet wound, bi**h. They lied on my man’s name,” Ross said, prompting swift backlash across social media.
ICYMI, Ross also unleashed harsh criticism toward Doechii, a Grammy-winning rapper celebrated for her artistry and fearless individuality. Ross referenced footage of her preparing for the 2025 Met Gala, where she demanded more umbrellas for her team, using it as the basis for a verbal attack.
“She’s an entitled, unintelligent piece of sh*t,” Ross said. He didn’t stop there—he urged fans to boycott her work entirely. “Stop listening to her music.”
Yikes.
Ross went further, questioning why prominent artists would support her. “Carti and Abel, why would you give her a feature on a remix? You shouldn’t have cleared it,” he said, referring to Playboi Carti and The Weeknd (Abel Tesfaye).
Sheesh.
Though Ross didn’t disclose the names of the brands that dropped him, the message is clear: the impact of his online behavior has moved beyond cancel culture chatter—it’s hitting where it hurts most, his business partnerships.
That part.